Cece Woods considers herself the “accidental activist”.
Having spent most her childhood on sands of Zuma Beach, Cece left Southern California in her early 20’s, but it was only a matter of time before she returned to the idyllic place that held so many wonderful memories from her youth.
In 2006, she made the journey back to Malibu permanently and the passion to preserve it was ignited.
After decades in the fashion industry, Cece naturally transitioned into Public Relations using her design background to assist clients with their overall branding and visual needs.
In 2012, Cece used her P.R. and messaging skills in her first high-profile environmental battle, the Malibu Lagoon Restoration Project and from there became instrumental in Malibu Politics with her involvement in the success of Measure R, Measure W and backing the winning candidates in the 2016 and 2020 City Council races.
As a means to highlight compelling stories coming out of the world-renowned coastal town, Cece founded 90265 Magazine and the activism-based news platform The Local Malibu.
In 2018, Cece broke multiple global stories including the law enforcement cover-up in the Malibu Creek State Park Shootings case, the disappearance of Matthew Weaver Jr., and provided the most comprehensive coverage during the Woolsey Fire with over a million hits across social media platforms during the most devastating wildfire in Malibu’s history.
Most recently, Cece exposed the Lost Hills Station failure to issue a Public Safety notice after a sexual predator gained access to a condominium complex and sexually assaulted a Pepperdine student which led to disciplinary against the deputies and a change in command staff at the station.
The pandemic allowed Cece to expand her news coverage leading to the exposure of L.A. Metro Counterfeit Mask scandal which opened two federal investigations within 24 hours of the story’s release and once the Biden Administration was made aware of the investigations the head of their transition team for public transportation was the subject of, a different candidate was chosen as Secretary of Transportation under the new administration.
Cece is currently investigating the 10 year-old Mitrice Richardson case which the Los Angeles Sheriff’s Department is investigating as a “clue-driven” case under the direction Sheriff Alex Villanueva and recently completed the first installment of the investigation into Chester Bennington’s death: Missing Links: The Unanswered Questions in the Death of Linkin Park Frontman Chester Bennington.
Editor in Chief
90265 Magazine – Established as a passion project to get back to our roots, 90265 Magazine is known for its intimate look at the authentic Malibu lifestyle, featuring local activists, creatives, influencers and tastemakers who live in Malibu.
The 90265 Magazine brand has evolved and expanded, providing a platform that offers a behind-the-scenes look at all things fashion, beauty, health and wellness, travel and lifestyle, with an emphasis on sustainability and eco-friendly principals.
The Local Malibu is an activist/truth seeking platform reporting on major news stories important to the Malibu Community and surrounding areas. Our mission is to inform, educate, and inspire those who are passionately curious, motivated to make an impact in society.
The new regional investigative reporting platform The Current Report is focused on L.A. County politics, exposing public corruption and impacting long-term reform
Whether the goal is holding government officials accountable or seeking reform in the justice system, exposing all the facts that are reported in a story is the focus on The Current platform Cece created in 2020. Her thorough and meticulous reporting strategy has resulted in criminal investigations at the local and federal level and continues to develop a solid network of sources, many of whom are stepping forward to fight public corruption and the injustices perpetrated by elected officials whose decision making during these unprecedented times has resulted in economic collapse. Cece’s track record and commitment to truth in journalism has inspired other media outlets to share her stories to reach an exponentially larger audience increasing our power to affect change.
With expansion into regional news with The Current Report platform, Cece grew the 90265 Magazine brand to include Cali Mag, offering a behind-the-scenes, authentic look at the iconic California lifestyle.