BIO
Cece Woods considers herself the “accidental activist”.
Having spent most her childhood on sands of Zuma Beach, Cece left Southern California in her early 20’s, but it was only a matter of time before she returned to the idyllic place that held so many wonderful memories from her youth.
In 2006, she made the journey back to Malibu permanently and the passion to preserve it was ignited.
After decades in the fashion industry, Cece naturally transitioned into Public Relations using her design background to assist clients with their overall branding and visual needs.
In 2012, Cece used her P.R. and messaging skills in her first high-profile environmental battle, the Malibu Lagoon Restoration Project and from there became instrumental in Malibu Politics with her involvement in the success of Measure R, Measure W and backing the winning candidates in the 2016 and 2020 City Council races.
As a means to highlight compelling stories coming out of the world-renowned coastal town, Cece founded 90265 Magazine and the activism-based news platform The Local Malibu.
Activist
The first increase in the Malibu City contract with the Los Angeles Sheriff’s Department in fifteen years was executed on June 29th, 2021 as a result of almost three years of Cece’s reporting and educating the Malibu community regarding the lack of adequate patrol coverage in the area.
Cece’s activism in 2020 led to a critical victory in the 2020 Malibu City Council election as the only publication behind the top two vote-getters in the Malibu City Council election which ultimately was instrumental in the success of a five year effort to remove City Manager Reva Feldman.
On December 9th, 2019, Malibu City Council passed an amendment to the Local Coastal Plan 5-0, banning the use of rodenticides in Malibu. Cece was active with local environmentalists by participating in protests and putting added pressure on local government officials to pass the ban.
After the city’s failure to provide leadership and disaster assistance during the Woolsey Fire in November 2018, and their failure to follow through on campaign promises, Cece spearheaded the recall campaign of two City Council members she helped get elected.
For the 2016 City Council election, Cece created a comprehensive local media campaign strategy for the Team Malibu slate using all platforms available, print, social media, and website, which proved to be an integral part in seating three council members in the November election.
Measure W was the second ballot measure Cece was involved in, and the first media campaign spearheaded by her publication The Local Malibu, which included a special edition print publication, and proved to be part of a successful strategy winning the No on W ballot initiative in 2015 with 60% of the vote.
The Local Malibu was behind the fight to save a 1oo+ year old Sycamore tree in front of the Malibu Lagoon from being torn down for a development project. It was a hard-fought battle won by activists and community members in 2015.
In 2014, as a community activist, Cece worked with Measure R campaign organizers to promote a ballot measure that would limit retail chains from destroying Malibu’s rural coastal charm. Measure R passed with 60% of the vote.
The Malibu Lagoon Restoration Project was the first high profile environmental battle Cece was involved in. The project was highly charged, dividing the community, and made global headlines.
Investigative Reporter
In 2018, Cece broke multiple global stories including the law enforcement cover-up in the Malibu Creek State Park Shootings case, the disappearance of Matthew Weaver Jr., and provided the most comprehensive coverage during the Woolsey Fire with over a million hits across social media platforms during the most devastating wildfire in Malibu’s history.
Most recently, Cece exposed the Lost Hills Station failure to issue a Public Safety notice after a sexual predator gained access to a condominium complex and sexually assaulted a Pepperdine student which led to disciplinary against the deputies and a change in command staff at the station.
The pandemic allowed Cece to expand her news coverage leading to the exposure of L.A. Metro Counterfeit Mask scandal which opened two federal investigations within 24 hours of the story’s release and once the Biden Administration was made aware of the investigations the head of their transition team for public transportation was the subject of, a different candidate was chosen as Secretary of Transportation under the new administration.
Cece is currently investigating the 10 year-old Mitrice Richardson case which the Los Angeles Sheriff’s Department is investigating as a “clue-driven” case under the direction Sheriff Alex Villanueva and recently completed the first installment of the investigation into Chester Bennington’s death: Missing Links: The Unanswered Questions in the Death of Linkin Park Frontman Chester Bennington.
Editor in Chief
90265 Magazine – Established as a passion project to get back to our roots, 90265 Magazine is known for its intimate look at the authentic Malibu lifestyle, featuring local activists, creatives, influencers and tastemakers who live in Malibu.
The 90265 Magazine brand has evolved and expanded, providing a platform that offers a behind-the-scenes look at all things fashion, beauty, health and wellness, travel and lifestyle, with an emphasis on sustainability and eco-friendly principals.
The Local Malibu is an activist/truth seeking platform reporting on major news stories important to the Malibu Community and surrounding areas. Our mission is to inform, educate, and inspire those who are passionately curious, motivated to make an impact in society.
The 2020 pandemic inspired Cece to develop two new publications, The Current Report and Cali Mag.
The new regional investigative reporting platform The Current Report is focused on L.A. County politics, exposing public corruption and impacting long-term reform
Whether the goal is holding government officials accountable or seeking reform in the justice system, exposing all the facts that are reported in a story is the focus on The Current platform Cece created in 2020. Her thorough and meticulous reporting strategy has resulted in criminal investigations at the local and federal level and continues to develop a solid network of sources, many of whom are stepping forward to fight public corruption and the injustices perpetrated by elected officials whose decision making during these unprecedented times has resulted in economic collapse. Cece’s track record and commitment to truth in journalism has inspired other media outlets to share her stories to reach an exponentially larger audience increasing our power to affect change.
With expansion into regional news with The Current Report platform, Cece grew the 90265 Magazine brand to include Cali Mag, offering a behind-the-scenes, authentic look at the iconic California lifestyle.
PRESS
Cece’s activism and investigative reporting have led to being quoted regularly in the media, and featured many articles related to Malibu. These are just a few of the examples of the press Cece has been included in in the last year.
The exposure of the cover-up in the Malibu Creek State Parks Shootings in 2018, and Cece’s investigative reporting, was featured in GQ Magazine’s June, 2019 story “The Unsolved Mystery of the Malibu Creek Murder”.
The Hollywood Reporter, has featured Cece numerous times in the last year. Most recently, in the article “A Chance to Star Over: How Malibu Embraced Optimism After the Fire”.
During the Woolsey Fire, Cece was boots on the ground reporting receiving over a million hits across her social media platforms. As the only local news sources reporting from the front lines, New Yorker Magazine featured her in the article “The Woolsey Fire Engulfs Southern California”, as well as the L.A. Times coverage “South Bay Surfers Deliver Supplies to Malibu Residents Affected By the Woolsey Fire.”
The Guardian UK article “Malibu Residents Fear Serial Attacker in Their Scenic Enclave”quoted Cece as the editor of an “online newsletter” linking back to her reporting on the Malibu Creek State Park Shootings.
In Richard Winton’s article “There Were Five Shootings At and Near a Malibu Park Over Two Years. Why Didn’t Authorities Alert the Public Until Father Was Killed?” Cece was mentioned as a Malibu activist revealing information on shootings not disclosed to the public.
Latest Work
Cece Woods and Michael Parker on TNT Radio’s Deprogram with Guests Dr Ronda Hampton and Retired LASD Chief Pat Jordan Discuss Mitrice Richardson Case and LA Sheriff’s Race
Three hours of airtime with Cece Woods and host Michael Parker joined by Dr Ronda Hampton and retired Chief Patrick Jordan discussing the Mitrice Richardson case and the LA County Sheriff’s race on TNT Radio’s show “DeProgram”. https://podcasts.apple.com/us/podcast/tnt-radio/id1608457377?i=1000559792873 https://podcasts.apple.com/us/podcast/tnt-radio/id1608457377?i=1000559792840 https://podcasts.apple.com/us/podcast/tnt-radio/id1608457377?i=1000559792767
Cece Woods on Michael Parker’s TNT Radio show Deprogram Talking with LA County Sheriff’s Candidate Matt Rodriguez
Cece Woods and Michael Parker break down current events in the LA County Sheriff’s Race with candidate Matt Rodriguez discussing his platform and how journalists are being targeted by Sheriff Alex Villanueva, member’s of his dept. and his campaign staff. Recently, LA Times reporter Alene Tchekmedyian was publicly targeted by Sheriff Villanueva which sparked national […]
Investigative Reporter Cece Woods Joins Deprogram with Michael Parker on TNT Radio Discussing L.A. Sheriff’s Race – Key Supporter of Sheriff Villanueva Withdraws Support in 2022 Election
Investigative reporter Cece Woods joins host Michael Parker weekly on his TNTRadio show “Deprogram” covering L.A. Politics and lifestyle. This week’s discussion is the L.A. County Sheriff’s race and one of Sheriff Alex Villanueva’s key supporters, Dr. Ronda Hampton, known for her advocacy for mental health and the fight for justice in the Mitrice Richardson […]
Contact
Malibu, CA.
Inquiries
cece@cecewoods.com